Thursday, September 29, 2011

Silverleaf Media Exchange

I currently work for Silverleaf Resorts, Inc. The business is vacation time share sales. I currently work in the Reservations Department. My job includes answering phone calls and entering vacation reservations into each individual owner's account. When speaking with owners of vacation rental weeks, often you run across misunderstanding. The owners that we speak to often do not where to begin.Social media such as a Corporate blog may help those that are computer literate to thoroughly understand what guidelines to follow. The owners of said vacation weeks purchase after attending a seminar which is lengthy to say the least. By the time they purchase the deed(much like buying real estate) they are tired and ready to leave. What the purchasers of the accounts purchase after one day of learning, our department learns over a period of three weeks. It is a very hard subject to understand in just one day. A corporate blog would help them, after all the excitement has worn off, to understand how to best utilize their vacation package and what options they have. A blogging site would also help those who have questions to quickly access the answers they are looking for and reference similar questions, as well. This would greatly increase customer satisfaction and offer instant feedback from those who have great ideas. Many of our owners have excellent ideas that would make vacationing expedient and simplified(and who doesn't like simplicity?). When we receive customer feedback it takes a while to climb the corporate ladder, but a blog for Silverleaf would make recommendations instant and allow for the corporate office to build off of ideas. We recently make the change to making reservations and viewing your package details online. It has not only taken a burden of calling in off of customers, but has also benefited the company financially. I've loved the changes to corporate outreach lately and if it keeps up the company can grow, exceedingly.
Brandee Turney-Bus 140

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